Your clients remember your brand, not your vendor's.

What your end client sees

Consumers see the merchant's brand on their Apple Wallet or Google Wallet pass, and the merchant deals with your agency as its point of contact. Which surfaces carry your identity —proposal, enrolment journey, communications or reports— is agreed according to the technical scope; mandatory Apple and Google elements and legal notices remain visible where required.

• 01Pass with the merchant's brand
• 02Your agency as point of contact
• 03Agreed customisable surfaces
• 04Mandatory elements of each Wallet

What each party keeps

Each merchant operates in its own organisation: its data, audiences, assets and access are not mixed with other clients'. The Apple and Google issuing model —including an issuer managed by Vuelvy as an aggregator where Google authorises it—, account ownership, agency access and what happens when the relationship ends are agreed and documented in the proposal. Every brand proves its rights and accepts content rules before issuing real passes.

• 01Data and audiences per organisation
• 02Separate access per organisation
• 03Issuing model documented
• 04Agreed exit and export

Roles and operations: who does what

Access is assigned by role: owner, admin, marketing, design, analyst, developer or read-only. With the right permission, the team saves drafts and publishes programme versions, and every publication is logged with its role and reason. The Apple and Google connection and activation remain with Vuelvy.

• 01Role-based permissions
• 02Separate access per client
• 03Publications logged with role and reason
• 04Providers and activation handled by Vuelvy

Support and incidents within the agreed scope

Before the first client we document who supports the merchant, who resolves pass or redemption incidents and when Vuelvy steps in. The agency can lead the relationship and contract help with diagnosis, implementation, operations or technical support; no service level is assumed unless it is signed.

• 01Merchant's first point of contact
• 02Technical escalation to Vuelvy
• 03Pass and redemption incidents
• 04Service levels in writing

White label, agencies or API: what you need

The agency solution explains the commercial model for selling Wallet Marketing as a recurring service. White label covers how you present it under your identity. The API is for when a technical team needs to integrate issuance into another system.