01

Simple for staff and customers

The experience has to work at the busiest point: the counter. We reduce steps, technical language and manual tasks.

  • Enrolment signage and QR
  • Stamp, point or tier pass
  • Visible benefit and expiry
  • Short staff script
02

Choose a behaviour that matters

Returning within 30 days, booking the next appointment or reaching a visit count are better goals than collecting unused signups. The design starts there.

03

Grow only after the flow works

We first test one location, one audience and one advantage. Then we decide whether more locations or automation are justified.