The customer who stopped coming still walks past your door.
A message can arrive when returning to the venue does not fit the customer's plans. Proximity adds context: a saved pass can become relevant near a location, with a clear benefit and a redemption your staff can validate. Apple and Google control presentation; being nearby does not guarantee an alert is seen.
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Notification and update availability depends on each Wallet platform’s capabilities and policies.
- 01Proximity win-back
- 02Relevant locations
- 03No extra app
- 04Measurable redemption
Show up again when they are already close
The customer has already saved the pass. As they approach a configured location, the operating system can bring it forward again: Apple surfaces a relevant pass and Google can trigger a nearby-pass alert.
- Previously saved pass
- Venue coordinates
- Experience adapted per Wallet
- Direct access to the benefit
Give customers a clear reason to walk in
Location is only the signal. The activation needs a useful contextual benefit: complete a stamp card, redeem a coupon, book an appointment or check an available reward.
- In-store coupon
- Next-visit reward
- Booking reminder
- Venue-specific benefit
Configure every venue with control
We organise locations, audience, pass and message within one programme. Apple and Google are implemented separately to respect their models, limits and system-controlled copy.
- Venue onboarding
- Campaign or segment rules
- Testing on real devices
- Operations for one store or a network
Measure the action that follows
Providers do not expose one universal alert-impression metric. We therefore attribute the outcome through the signal the business controls: QR, code, UTM link, booking, validated visit or in-store redemption.
- Click to a landing page
- Code or coupon redeemed
- Visit or booking validated
- Campaign-attributed return
FAQ
Frequently asked questions
Does the customer need to install an app?
They do not need a proprietary business app. They must first save the pass to Apple Wallet or Google Wallet and keep the permissions and settings required by their system's location features.
Is the notification always delivered?
No. Apple surfaces a relevant pass; Google can display a nearby notification. The final decision depends on the system, location permissions, user settings and each provider's criteria.
Does Vuelvy know the customer's exact location?
Configuring a relevant location does not mean Vuelvy receives a continuous GPS history. The device and Wallet platform evaluate proximity. We only process technical data or events exposed by the integration and covered by the contract.
Does it work across several stores?
Yes. We design location distribution and pass variants around the retail network and the current Apple Wallet and Google Wallet limits.
Which businesses can use Wallet proximity notifications?
They are useful for retail, hospitality, gyms, clinics, events and multi-location businesses where being nearby changes visit intent. The pass should offer a contextual action such as redeeming a coupon, completing stamps or booking.
How is a proximity campaign measured without tracking the customer?
Response is measured through available opens or clicks, codes, redemptions, bookings, identified visits or attributed sales. The device system manages location; Vuelvy does not turn the campaign into a continuous movement history.
Let’s discuss your case
Does Wallet make sense for your business?
Tell us about your case and we will contact you by email to review integrations, the activation plan and the next step. No generic deck and no commitment.
Google shares your name, email and profile picture, if available, to verify your identity. This does not subscribe you to marketing. Privacy policy