Choose the right mechanic
Stamps for frequency, points for accumulation, tiers for recognition or a direct benefit for reactivation. The mechanic depends on the behaviour and available data.
Design the enrolment moment
The best card is useless when nobody understands why to save it. We prepare the message, incentive, QR and explanation for the channel where enrolment happens.
- Counter or reception
- Post-purchase
- Consented email or SMS
- Landing page and social
Keep the promise visible
Balance, tier, benefit and expiry should update from real information. The card is an interface for the program, not an isolated promotion.