Wallet coupons: encourage purchases while protecting margin.

Design an offer that lifts the basket

An offer needs an audience, a reason and an affordable cost. We avoid the generic discount and build a condition that moves the decision: a minimum spend, a complementary product or a bundle. The example below is illustrative, not a client result: the amounts should come from your basket value and margin.

• 01Example: €5 off purchases of €30 or more
• 02Valid until Sunday, one use per customer
• 03Redeemed at the till with a code or online with a link
• 04Exclusions and conditions visible on the pass

Work out the real cost: incentive, margin and cannibalisation

The cost is not just the discount. It has to be deducted from the contribution margin of each coupon purchase, and purchases that would have happened anyway —such as customers who were already going to spend that amount— must be discounted. Expected uplift is a hypothesis: attributing an increase to the coupon requires comparison with an equivalent group or period without it.

• 01Incentive cost: discounts redeemed, not coupons issued
• 02Contribution margin after the discount
• 03Cannibalisation: purchases that would have happened anyway
• 04Comparison with an equivalent group or period

Close the loop through to redemption

The coupon includes a validation rule and conversion event so issuance, save, click and redemption can be distinguished where the integration allows it.

• 01Unique or shared code
• 02Attributed link
• 03Redemption state
• 04Expiry and exclusions

From printed coupons to Wallet coupons

If you print vouchers or coupons today, a change of conditions may require a new print run and redemptions are often logged by hand. In Wallet, new issues can go out with corrected conditions without printing, staff validate with a code and every redemption is recorded. Matching those redemptions with the incentive cost and print invoices lets you calculate margin and savings over equivalent periods: savings are measured, not assumed.

• 01New issues without a new print run
• 02Code validation instead of clipping
• 03Every redemption recorded
• 04Margin and savings calculated from costs and invoices

Respect each platform

Updates and notifications follow different Apple and Google policies. Vuelvy exposes those differences in configuration and commercial copy.

Creating coupons for your business is not finding free codes

This service helps a brand issue its own offer with terms, validity and redemption checks. It is not a directory of Google Pay promo codes or a way to obtain free credit. The coupon is saved in Wallet; your store or staff verifies eligibility and records redemption.

How Vuelvy solves it

We assess the audience, benefit cost and validation process, in a physical store, online or across both channels. We design the offer, pass, enrolment and redemption event; every case is assessed individually. We measure redemptions and purchases alongside basket value and margin after incentives: higher revenue is not enough if the benefit costs more than it contributes.