Ideas you can operate

Wallet marketing, without the hype.

Guides to designing, launching and measuring loyalty in Apple Wallet and Google Wallet. Every article starts by answering a question and connects to product only when that helps execute the answer.

Loyalty people actually use5 min

Your customer has the card. Why aren't they returning?

Customers save your loyalty card but never return? Review seven mistakes in rewards, enrolment, redemption and measurement before adding more discounts.

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Success story · K-Kare8 min

How K-Kare improved customer return by 250% with Vuelvy.

How Vuelvy raised K-Kare recurrence from 3–4% to 14–15% and average order value from €53.60 to €86.70–€92.10 with digital passes.

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Loyalty measurement8 min

How to measure a digital loyalty card beyond saves.

Learn what to measure from enrolment and save through redemption, repeat purchase and return for a digital loyalty card in Wallet.

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