The unit of experience
The user saves a card, coupon, ticket or credential in a digital wallet. It displays useful information and can reflect legitimate changes in the program.
Where it adds value
It works best where there is a recurring relationship, a changing benefit or a clear action.
- Visit or purchase loyalty
- Memberships and tiers
- Coupons with defined redemption
- Bookings, events or access
What you need first
An identifiable audience, appropriate consent, a value proposition and a way to update or validate the benefit. Technology cannot fix an irrelevant offer.
How to start
Choose one segment, one behaviour and one benefit. Test the complete journey with a small audience before adding automation or more card types.