Apple Wallet for business: your loyalty card on the iPhone.
Customers keep your card in Apple Wallet after scanning a QR code or opening a link, without downloading a brand app. They see their balance or benefit, the pass updates when something real changes and your staff validate the redemption.
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Notification and update availability depends on each Wallet platform’s capabilities and policies.
- 01Card on the iPhone, no brand app
- 02QR or link enrolment
- 03Updates when the pass changes
- 04Redemption your staff validate
What your business gets
A loyalty card, membership or coupon with your brand inside Apple Wallet, next to what customers already use on their iPhone. It can show points, stamps, tier or a benefit with its expiry, plus a code to validate at the till.
- Your brand on the card
- Visible balance, tier or benefit
- Code or QR to validate
- Link to booking, store or contact
From enrolment to redemption: the journey
The customer scans a QR code or opens a link and adds the pass. They see the benefit and its conditions. When they buy or visit, your staff validate and the pass updates. On redemption, the benefit is marked as used and recorded.
- Enrolment: QR, link, email or checkout
- Pass: clear benefit and conditions
- Update after a validated purchase or visit
- Redemption validated by staff and recorded
What your business provides and what Vuelvy does
You define the benefit and its conditions, provide brand assets, copy and a privacy policy, and decide who validates at the till. Vuelvy designs the pass, configures issuance and the update service, prepares enrolment and supports the launch. Each organisation issues with its own exclusive pass type identifier and certificate; account ownership and certificate renewal are documented in the proposal.
- Your business: benefit, conditions and brand
- Your business: who validates and how
- Vuelvy: design, issuance and updates
- Proposal: ownership and renewal documented
Apple limits worth knowing
Apple Wallet is not an advertising notification channel. A change message accompanies a real change to the pass and delivery is not guaranteed; whether the pass appears on the Lock Screen near your venue depends on the device, permissions and Apple's criteria. That is why we measure redemptions and visits, not impressions.
What drives the cost
There is no single price: every case is assessed individually. Cost depends on the number of venues or brands, pass type, pass volume, redemption method, integrations and support. We set it out before you decide.
- Venues, brands and pass volume
- Pass type and mechanic
- POS, e-commerce or CRM integrations
- Agreed support level
The technical part, for your team
Each pass is signed with the issuer's certificate, issued by Apple and tied to a pass type identifier. Updates use a web service: Apple notifies the device, which downloads the new version of the pass. Vuelvy runs that infrastructure. If your audience also uses Android, review the differences with Google Wallet.
FAQ
Frequently asked questions
Does each brand issue with its own pass identifier?
Yes. Each organisation issues with an exclusive pass type identifier and signing certificate that are not shared with other brands. That does not require every client to hold its own Apple Developer account: who holds the account and how the certificate is renewed is agreed in the proposal.
Can an installed card be updated?
Yes, within the pass type’s capabilities and through a valid web service integration.
Does the customer need to download an app to use Apple Wallet?
Customers do not need to install a proprietary business or Vuelvy app. On compatible Apple devices, the pass is added to Apple Wallet from a link, QR code, email or enrolment journey.
What does a business need to issue Apple Wallet passes?
An exclusive pass type identifier and signing certificate, an update web service, and design and content that comply with Apple requirements. Vuelvy prepares and runs that configuration; account ownership is documented in the proposal.
Can Apple Wallet send advertising notifications like an app?
It should not be treated as an unlimited advertising push channel. Updates and location relevance depend on pass type, context, user settings and Apple's rules.
How is an Apple Wallet campaign measured?
Observable events such as enrolments, updates, clicks, codes, redemptions and connected business conversions are used. Apple does not expose every view as a perfect delivery metric.
Let’s discuss your case
Does Wallet make sense for your business?
Tell us about your case and we will contact you by email to review integrations, the activation plan and the next step. No generic deck and no commitment.
Google shares your name, email and profile picture, if available, to verify your identity. This does not subscribe you to marketing. Privacy policy